Doug Stephens: why paid memberships are the new loyalty
Every store owner or manager knows that retaining a customer costs a fraction of gaining a new one. Returning customers also tend to spend more. However, setting up a profitable loyalty program is not easy and many retailers are often struggling in knowing how to venture into this territory.
Doug Stephens, also know as the Retail Prophet, explain why you should invest in a loyalty program for your retail business and what consumers are looking for or value the most as benefits.
- The importance of omni-channel management in retail [whitepaper]
- This is what retail will look like in the future [whitepaper]
Find out how the right technology can help you in setting up a successful loyalty program, learn more about LS Nav unified commerce solution and LS Omni loyalty app. And if you have any questions or would like to talk to our experts, don’t hesitate to contact us.