17/04/2018 9:10 am
Doug Stephens: why paid memberships are the new loyalty
Every store owner or manager knows that retaining a customer costs a fraction of gaining a new one. Returning customers also tend to spend more. However, setting up a profitable loyalty program is not easy, and many retailers struggle when it comes to venturing into this territory.
Doug Stephens, the Retail Prophet, explains why you should invest in a loyalty program for your retail business, what consumers are looking for, and which type of benefits they value the most.