keynote

17/04/2018 9:10 am

Doug Stephens: why paid memberships are the new loyalty

Every store owner or manager knows that retaining a customer costs a fraction of gaining a new one. Returning customers also tend to spend more. However, setting up a profitable loyalty program is not easy, and many retailers struggle when it comes to venturing into this territory.

Doug Stephens, the Retail Prophet, explains why you should invest in a loyalty program for your retail business, what consumers are looking for, and which type of benefits they value the most.

Watch “Doug Stephens: why paid memberships are the new loyalty”

  • Doug Stephens