As online retail and hospitality pushes into the market of brick and mortar. It is important to hold the fort. Hold on to the stores and restaurants. Because they are the biggest assets your brand has. They are the immersive theater where you showcase your brand and tell its story. It is where the hands-on experience happens, and where all the senses of the consumers are being engaged.
eCommerce can also affect the store directly. For example, if you follow consumers on your website who are browsing certain goods on-line, in a certain radius of a store, then you can stock that store with those goods that they are searching for. Complementing the factors, we used before, like sales history, holidays and seasons.
LS Retail Unified Commerce infused with the magic of Intelligence can help you protect the value of your brand. Find out more on: https://www.lsretail.com/blog/thinking-big-ls-central-unified-commerce